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Sample brief

A complete whysdm brief for a fictional institution, so you can see every section before you see your own. The institution, figures and posts are invented. Yours uses real public conversation and official data.

Institution brief: Your University, international students

Prepared by Chatstat Research · Data current to 31 October 2026 · Discussion collected 1 November 2025 to 31 October 2026

Sample: fictional institution

This month at a glance

  • Offer holders in India are asking about part-time work rules more than any other topic.E1E2
  • Agents in one market are advertising visa outcomes the current grant rate doesn’t support.E3E4
  • Current students’ reviews mention slow replies to enquiries.E5

From 1,284 public posts, reviews, videos and articles about Your University, 3,920 from students in Brisbane who don’t name an institution, and 2,410 about its three main competitors.

Three actions this fortnight

  1. by 8 Nov

    Publish a part-time work Q&A for India offer holders

    It is the most-asked topic among offer holders from India this month, and recent videos give them conflicting answers. Publish it in English, Hindi and Telugu.E1E2

    Who acts: International recruitment

  2. by 12 Nov

    Send agents a written correction on visa claims

    Two agency posts in Nepal advertise visa outcomes. Ask both agencies to edit them, and send every agent in the market one current fee sheet.E3E4

    Who acts: Agent management

  3. by 15 Nov

    Reply to recent reviews and publish response times

    Six reviews this quarter mention slow replies to enquiries, four of them from applicants waiting on offers.E5

    Who acts: Admissions

Markets

What is driving decisions in each source market, and the next step for each.

MarketItemsToneWhat is driving decisionsNext step
India412MixedPart-time work rules, post-study work, total costPart-time work Q&A in English, Hindi and Telugu; brief agents before the February intake
China188PositiveRankings, graduate jobs, safetyShare graduate outcomes from alumni in Brisbane
Nepal164MixedAgent claims about visa outcomes, course costsWritten correction to agents, with one current fee sheet
Vietnam121PositiveScholarships, nursing pathwaysBrief agents on scholarship dates before the education fair
Colombia58MixedPart-time work, finding accommodationA Spanish-language accommodation guide
Indonesia47PositiveVisa costs, family visitsExplain family visit options to offer holders

Showing six of 24 source markets.

Journey

Where students are in their decision when they talk about Your University, and the question they ask most at each stage.

  1. Consider

    34% of items

    Is Brisbane affordable for a student?

  2. Apply

    18% of items

    How long does an offer take?

  3. Offer

    15% of items

    Can I work part-time while I study?

  4. Visa

    13% of items

    What evidence does the Genuine Student requirement need?

  5. Arrive

    9% of items

    Where do new students find a room?

  6. Study

    11% of items

    How do I get a reply from the student centre?

Competitors

The institutions students mention alongside you, and what tips the decision either way.

InstitutionMentioned with youWhere they winWhere you win
Competitor A214Scholarships that agents advertise heavilyGraduate jobs in health
Competitor B167A city-centre campusCampus life and clubs
Competitor C98Faster offersNursing placements

Courses

The courses students discuss most, and what they want to know.

CourseItemsToneTop question
Nursing236PositivePlacements, and registering to work after graduating
Master of Information Technology198MixedInternships and part-time work
Business141MixedJob outcomes for international graduates
Engineering96PositiveAccreditation and graduate visas

Students in Brisbane

The issues current and arriving students raise in public, and who can act on each.

  • Finding a room before semester starts

    184 items · Rising

    Most posts come from offer holders in the six weeks before semester.

    Who acts: Accommodation

  • Slow replies to enquiries

    92 items · Rising

    Six reviews this quarter mention it, four from applicants waiting on offers.

    Who acts: Admissions and the student centre

  • Part-time job hunting

    77 items · Steady

    Students ask where to find work that fits around classes.

    Who acts: Careers

  • Making friends in the first semester

    61 items · Steady

    First-semester students ask about clubs and language groups.

    Who acts: Student services

Events

Dates in source markets in the next four weeks, and what to do before each.

  1. 10 NovAgent briefing week, HyderabadSend agents the part-time work Q&A before it.
  2. 14 NovEducation fair, KathmanduThe correction notice must reach agents first.
  3. 20 NovScholarship deadline reminders, VietnamBrief agents on your scholarship dates.

Ask the assistant

Your team can question the brief. Every answer cites its sources.

Why are fewer India offer holders accepting this month?

Three reasons recur: post-study work rules, part-time job prospects and visa timing. Offer holders from Hyderabad raise part-time work most often.E1E2E6

What should we tell agents in Nepal before the next intake?

Ask them to remove claims about visa outcomes, quote one current fee sheet, and give them the Genuine Student guidance in writing.E3E4

Posts cited

Public posts cited in this brief. Private individuals are described by kind of speaker only. The English is a language model’s reading of each original, which is linked in your brief.

  1. E1

    28 Oct 2026 · Video · Hindi · Education agent · India

    An agent’s video gives offer holders a different answer on part-time work hours from the one in your FAQ.

    Offer · Part-time workMixed

  2. E2

    25 Oct 2026 · Forum post · Telugu · Offer holder · India

    An offer holder asks whether part-time work will cover rent in Brisbane, and gets three different answers.

    Offer · Part-time work, total costNegative

  3. E3

    19 Oct 2026 · Video · Nepali · Education agent · Nepal

    A consultancy promotes Your University with claims of high visa success for this year’s intakes.

    Consider · Agents and visasPositive

  4. E4

    12 Oct 2026 · Group post · English · Education agent · Nepal

    A consultancy advertises a semester fee lower than the current published fee.

    Consider · FeesPositive

  5. E5

    8 Oct 2026 · Review · English · Applicant · Vietnam

    An applicant says three emails about their offer went unanswered for two weeks.

    Apply · EnquiriesNegative

  6. E6

    2 Oct 2026 · Video · English · Current student · India

    A current student explains post-study work rules to offer holders and recommends the official page.

    Offer · Post-study workPositive

Method

This brief reads public social media and news in Australia and in students’ home countries, in their own languages, and sets it against official data such as Department of Education enrolment data and Department of Home Affairs visa grant rates.

Private individuals are counted and described by kind of speaker only, never named. The English is a language model’s reading of each original post, and every finding links to its source.

In this sample, the institution, figures and posts are invented.

See your institution’s report

Your brief has this layout, built from real public conversation and official data about your institution.

See your institution’s report