Your students are talking. Back home, your next intake is listening.
whysdm shows what international students, applicants, parents and agents are saying about your institution, in their own languages, and what to do about it.
We build your institution’s brief before we meet, so you see it before you decide.
An example whysdm brief for a fictional institution.
Your University · International students · Refreshed 1 November
This month at a glance
- Offer holders in India are asking about part-time work rules more than any other topic.
- Agents in one market are advertising visa outcomes the current grant rate doesn’t support.
- Current students’ reviews mention slow replies to enquiries.
Three actions this fortnight
- Publish a part-time work Q&A for India offer holdersby 8 Nov
- Send agents a written correction on visa claimsby 12 Nov
- Reply to recent reviews and publish response timesby 15 Nov
Why are fewer India offer holders accepting this month?
Three reasons recur: post-study work rules, part-time job prospects and visa timing.123
Sound familiar?
An agent is promising visa outcomes you can’t deliver, in a language your team doesn’t read.
Offer holders are comparing you with a competitor in public groups and forums, in their own language.
Your first sign of a problem is the enrolment number, months too late.
whysdm reads the public conversation in students’ own languages, sets it against official data and tells you what to do next.
whysdm in 30 seconds
Know your agents
Agents speak for you in markets you rarely visit
whysdm lists the main agents in each of your markets and shows what students and families say about each one, in their own languages.
- Ranked by what students and families say.Threads by students, applicants, parents and graduates decide the order, never the agent’s own posts.
- Claims to check, flagged.Visa outcomes, fees and migration promises, each with its source and the original post one click away.
- Named from public records.Agencies come from public registers, company filings and universities’ published agent lists. Individual agents are never named.
Agents by market
Sample- Agency AKathmanduComplaints found2 positive, 1 neutral, 5 negative.83.1
- Agency BKathmanduMixed2 positive, 2 neutral, 2 negative.64.2
- Agency CPokharaMostly positive5 positive, 1 neutral, 1 negative.74.8
- Agency DChitwanToo little to judge1 positive, 1 neutral, 0 negative.2None
Check: Agency A advertises visa outcomes the current grant rate doesn’t support. Ask it to edit the posts, and send the market’s current visa facts.
A brief on your institution, refreshed every month
Every whysdm brief is built for one institution and the markets it recruits in.
- Know your agents
- The main agents in each market, ranked by what students and families say about them, with claims to check flagged.
- Market by market
- What is driving decisions in each source market, set against official enrolment data and visa grant rates.
- Three actions a fortnight
- Specific, dated and sourced, so your team knows what to do next.
- You against your peers
- How students compare you with the institutions they also consider, topic by topic.
- Faculties and domestic students
- What students say about each faculty, international and domestic, and where they raise problems.
- In their own languages
- Public social media and news in your country and in students’ home countries, with the original one click away.
- An assistant that cites its sources
- Ask anything about your brief, or start from a template such as a trip brief. Every answer links to its source.
- A one-page summary
- Print it for leadership or the board, with the evidence behind every line.
Your brief exists before you talk to us
We build your brief
From public conversation and official data, before we meet.
We walk you through it
Twenty minutes, on your own institution, with your questions answered live.
It refreshes every month
New findings, three actions a fortnight, and a review each quarter.
For universities
Your targets are set. Filling them with students who enrol and stay is the job.
For colleges and education groups
Every intake depends on agents and reviews in markets you can’t visit often.
Your dashboards show the numbers. whysdm shows the reasons.
Bring whysdm into the AI assistants, dashboards and systems your teams already use, through MCP or API.
bring your hardest question
We’ll answer it live on a call.
- Structured insight
- by default
- Redacted excerpts
- only if you opt in
- Raw content
- gated to enterprise customers
Excerpts and raw content about anyone under 18 are never shared.
Talk to us about integrationPricing
Twelve months, billed quarterly. New Zealand dollars, excluding GST.
College
NZD 1,650a month
One city. Five named users.
Multi-campus college
NZD 2,750a month
Two or more cities, or vocational and higher education. Five named users.
University
FromNZD 5,500a month
Banded by international student numbers. Ten named users.
Included in every plan:
- Monthly brief refresh
- Three actions a fortnight
- Know your agents
- The assistant and its templates
- A one-page summary for leadership
- Onboarding
- A quarterly review
Founding partners save at least 30 per cent in their first year and can leave at the end of month three. Open to the first five universities and ten colleges, until 31 January 2027.
Potential revenue impact
Every brief carries this calculator, prefilled with your institution’s published figures. Below are example values for a university: adjust them to see your own.
- Potential recruitment revenue
- NZD 600,000
- Potential retention revenue
- NZD 450,000
- Combined potential tuition revenue
- NZD 1,050,000
University plan: from NZD 66,000 a year at list price, the same as the annual fees of 2 students.
How this is calculated
Recruitment: annual international commencements × recruitment improvement × annual tuition fee × years of tuition. Retention: first-year international cohort × continuation improvement × annual tuition fee × future years of tuition. The two use different cohorts, so no student is counted twice. In a brief, each input is prefilled from your institution’s published figures, with its source and reporting year, and estimates are labelled.
The default percentages and study periods are illustrative assumptions, not claims about whysdm’s proven impact.
List prices, excluding GST. Founding partners pay less.
See your institution’s report
Tell us who you are. We’ll build your brief if we haven’t already, and walk you through it in twenty minutes.
Free to see, with no obligation.
Built for institutions that answer for their data
- Public sources and official data only.
- Private individuals are counted, never named.
- You share no student data with us.
- ISO 27001 certification pathway commenced with a JAS-ANZ accredited certification body.
Made by Chatstat
whysdm is made by Chatstat, an Australian AI company based in Brisbane. Chatstat won the Government, Education & Not-For-Profit category of the AFR Most Innovative Companies in 2025 and 2026.
Questions
How do you say whysdm?
Like wisdom.
Is this monitoring our students?
No. whysdm reads what people have chosen to publish publicly, counts people without naming them, and never asks you for student data.
Do you name agents?
Agencies, yes, from public registers, company filings and universities’ published agent lists. Individual agents, never.
What do we need to give you?
Nothing. Your brief is built from public conversation and official data.
Which languages and platforms do you cover?
The languages your students, parents and agents use, across public social media and news in your country and in their home countries. Your walkthrough shows the coverage for your markets.
How do we know a finding is right?
Every finding links to its source, and the original-language post is one click away.
How quickly can we start?
Your brief is built before we meet. Onboarding takes an hour.
Can we leave?
Founding partners can leave at the end of month three.
Who is behind whysdm?
Chatstat Pty Ltd, an Australian company based in Brisbane.